For your content marketing campaign to continue to work and get results for your business, it is imperative that you know what will stimulate your growth and engagement over the internet.
Although text based content is essential, you can only go so far with it – particularly because everyone is using it. Instead, you might want to invest in a variety of other visual content types to set yourself apart and make your efforts in marketing your business be more successful.
The following are some effective types of visual content that you can use to take your marketing strategy to the next level:
Splitting textual content with compelling and attractive images can help you ensure that your viewers finish reading what you posted. Of course, the images should be of a high quality and relevant to the content.
Today, articles and blog posts that contain images tend to attract 94% more views than those which lack images of any kind. Additionally, digital content is so saturated and mobile use has increased, meaning that attention spans are getting shorter. So you’ll want to invest more in ‘unique’ images to keep your readers and targets interested in what you have to say.
If you can’t produce your own original images, consider using resources like Canva, Pexels, Pixabay, Flickr, and a really cool tool that I have used for more than 2 years; Stencil. These sites contain tons of photos that you can use to increase your marketing reach.
Video content is incredibly useful, especially when it comes to presenting a problem and showing solutions to it. This works out perfectly when the solutions are directly or indirectly tied to your products and/or services.
Although the other visual content types tend to be cheaper, you can be sure that great videos will provide extra clout and reach to your campaign. It will also demonstrate to others that you are prepared to go that extra mile to show that you are serious about what you do. In fact, adding videos to your landing pages, blogs, websites and social platforms can increase your conversions by as much as 85% or more.
Luckily, there are so many different types of videos that you can choose to best attract a new view, lead or buyer. From customer testimonials and product demonstrations to animated explainer videos and how to videos, you can be sure that the list is nearly endless.
If you wish to draw upon all the complex statistics and data you have collected over time, you should consider putting that data into an easily intelligible and compelling visual display, called infographics.
When you accompany these infographics with subtle marketing messages (such as while networking with influencers, performing social media marketing, or optimizing your landing page), you can be sure that they might soon become an integral and inseparable part of your overall marketing strategy.
However, it would help your case if you ensured that the design and layout of your infographics are as impactful as you can possibly make them. Your designs should also combine the right fonts, shapes, and colors to ensure that your impact data converts easily.
Memes are images that often contain humorous or inspirational captions. Today, they play such an important role in online marketing that you cannot afford to ignore them. They have also gained traction of the internet – particularly as a source of entertainment in the online world.
By creating memes for your brand, you can evoke more positive emotions in your target audiences. This way, you could effectively set yourself apart from the rest of the crowd and start reaping major rewards in the process.
Although presentations were formally restricted to boardrooms and offices, they have taken on a new meaning in the online world.
Through websites like SlideShare, you can share your presentations with the rest of the world and, in the process, expand the reach for your business. Through these presentations, you will also be able to communicate with and inform your audience irrespective of the device they might be using.
So… at the end of the day, the success of your marketing will be largely pegged on how easily and consistently you can create and share visual content over the internet. Use the information above to help you understand the types of content you should be using and start taking advantage of them for online success in growing your business.