Blogging is an integral part of internet marketing and to build your online business. A blog is an effective tool to drive traffic back to your website and help to build a successful and profitable online business.
Technology has come a long way since the 1990s and a number of companies and online businesses have started incorporating blogging in their marketing plan as it encourages visibility for your startup business online.
Having regular blog posts is a cost-effective means of getting quality leads.
Blogging has become a means to share messages and encourage feedback in an elaborate way.
Blogs improve your website’s SEO. Fresh content is still a key to beating out your competitors in the search engine results. It helps position your company as a brand leader. By writing interesting blog posts which relate to your market, you can create a living resume for your vast knowledge and skill set.
Blogs allow you to connect with your audience directly on your website. Your clients get to know about your service or product from the comfort of their online devices, whether it be computer, laptop, tablets or smartphones.
To build your online business with a blog, as with any business building tactic, you need to be strategic and methodical in your approach. It increases the engagement of audience, not just on social media but also on traditional media.
If your business is in the growth stage you might increase the chances of being discovered with your blogs, allowing you to become a credible source of opinion and information for visitors and potential clients, customers or members.
Posting regular blogs indicates that your site is being updated. This means more pages for your site which can help generate more internal links pointing to your blog site. Search engines track these changes and each new page added is a sign that your site is active.
When a blog of yours gets shared on social media and gets linked to on other sites, then your page rankings really improve. Even Google rewards that by ranking your site more highly among others.
The anatomy of a blog plays a pivotal role in getting the attention of readers who visits your blog site.
Start off with a compelling, attention grabbing headline, to specify your readers to know what to expect. Then add the content that features your story about a product or service. You can also include lots of unique visuals in the form of images and videos. List down the special features, provide a detailed description, answer questions that might arise in the viewers mind, bring out what’s interesting about them, and it’s more likely for your product to be sold. If you want to build online business with a blog keep the content fresh and don’t repeat the same type of content over and over again
“A business blog is important because it is the optimal choice for your content marketing hub. In today’s content-driven world, while you may view yourself as a marketer, you’re really a publisher. You have to provide relevant content for your prospects, customers and the public, who spend over 10 hours a day consuming media.”—Joe Pulizzi, Content Marketing Institute